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PROFESSIONAL EXPERIENCE

Driven leader with expertise in creative strategy, interior design, multi-channel marketing, sales, strategic partnerships, editorial content creation, and copywriting. Passion for designing and deploying internal and external creative programs for major brands including CondéNast, D Magazine, Neiman Marcus, and JCPenney. Proven ability to conceptualize, communicate, and implement creative initiatives to manage brand identity and boost brand recognition. Distinguished strategic creative partner who thrives on collaboration with internal cross-functional teams; high level of emotional intelligence and grit. 

KEY ACCOMPLISHMENTS

  • Media Relations: Cultivated relationships with media outlets to increase brand exposure; appeared monthly in segments on NBC DFW and Texas Today. 

  • Awarded for Excellence:  As Creative + Content Director for DFW Child Media Group, earned 18 awards from the 2019 Parenting Media Association including the Gold Award for General Excellence. Commentary from judges included, “This publication is a tour de force. It could compete with national magazines. It is excellent in all areas.”

  • Proven Talent:  Youngest Managing Editor in D Magazine history; promoted from Intern to Managing Editor in less than a year.

HD CREATIVE
WRITER + EDITOR |                            
DECEMBER 2023-SEPTEMBER 2024

Delivered writing and editing services to local and national clients, including AAA and Pace Communications.

  • Content Creation: Wrote original, compelling content for diverse projects, including website copy, blog posts, articles, marketing materials, and social media content. Edited and proofread written materials to ensure clarity, accuracy, conciseness, and adherence to style guidelines. Adapted writing style and tone to suit different audiences and platforms.

  • Digital Marketing: Edited and enhanced website content to optimize search engine rankings and brand visibility.  Focused on keyword integration, headline structure, and metadata to boost SEO.

  • Cross-Functional Collaboration: Seamlessly partnered with cross-functional teams to align content strategies, improve overall quality, and ensure consistency across deliverables. 

  • Quality Control: Audited and fact-checked high volumes of content for accuracy, client compliance, and brand voice while enhancing internal processes through QA insights.

GEAUTREAUX INTERIORS
DESIGNER |                            
MAY 2023 - DECEMBER 2023

Delivered writing and editing services to local and national clients, including AAA and Pace Communications.

  • Content Creation: Wrote original, compelling content for diverse projects, including website copy, blog posts, articles, marketing materials, and social media content. Edited and proofread written materials to ensure clarity, accuracy, conciseness, and adherence to style guidelines. Adapted writing style and tone to suit different audiences and platforms.

  • Digital Marketing: Edited and enhanced website content to optimize search engine rankings and brand visibility.  Focused on keyword integration, headline structure, and metadata to boost SEO.

  • Cross-Functional Collaboration: Seamlessly partnered with cross-functional teams to align content strategies, improve overall quality, and ensure consistency across deliverables. 

  • Quality Control: Audited and fact-checked high volumes of content for accuracy, client compliance, and brand voice while enhancing internal processes through QA insights.

FLEA STYLE
DIRECTOR OF STRATEGIC PARTNERSHIPS + EDITORIAL |                             MARCH 2022 - MARCH 2023

Drove executive leadership over strategic partnerships, editorial, and marketing. Enabled brand and sales growth through business development efforts; served as the acting Director of Marketing. 

  • Business Development: Launched Private Events Division from the ground up, generating over $600K in 8 months; developed and managed the brand’s first influencer partnership, capturing $70K in online sales and record-breaking single-day sales in stores.

  •  Event Management:  Hosted events for high-profile clients, including NBC Universal, Cartier, La Crema Wines, The Cotton Bowl, The Texas Rangers, It Cosmetics, and The Dallas Cowboys. Ensured excellence throughout event lifecycle including prospecting, quoting, contract negotiation, logistics, staffing, merchandise sourcing, and event management. 

  •  Marketing Strategy: Spearheaded strategic marketing initiatives for email, social media, paid advertising, press releases, in-store, and influencer partnerships.

COURAGE + GRIT CREATIVE
CO-FOUNDER + CEO | APRIL 2021 - MARCH 2022

Delivered comprehensive marketing and creative services for small to mid-size businesses, including social media, graphic design, email marketing, paid advertising, website management, media relations, and copywriting.

  •  Strategic Relationships:  Partnered with notable clients such as GXVE by Gwen Stefani, Rodan + Fields, Flea Style, and Sanctum Med + Wellness within the first year of business.

DFW CHILD MEDIA GROUP

CREATIVE + CONTENT DIRECTOR | JULY 2019 - APRIL 2020

EXECUTIVE EDITOR | MAY 2019 - JULY 2019

Directed business development initiatives to engage audience and build brand recognition. Managed content and editorial processes in collaboration with internal partners. Cultivated media relationships to enhance brand exposure.

  • Business Development: Pioneered launch of podcast and parenting roundtable discussions to elevate perception of company from print-centric to a multimedia brand.

  •  Brand Recognition: Rebranded Dallas Child, Fort Worth Child, Collin Child, and North Texas Child magazines to DFW Child to simplify offerings and increase brand recognition. 

  • Content Planning: Managed editorial content initiatives including planning, writing, and editing for brand’s website and magazine products. Directed the magazine cover process including conceptualization, production, style, cast, and art. 

  • Collaboration: Partnered with the Director of Marketing to develop consistent multi-channel branding for successful execution of strategic partnerships, promotional campaigns, virtual events, and social media. 

STITCH FIX
MEN'S STYLIST | SEPT 2015 - DEC 2016
WOMEN'S STYLIST | JULY 2014 - SEPT 2015

​Partnered with corporate to launch the men’s division and advised on the buying, technical, and algorithm teams on methods to streamline the new styling platform; created personalized orders for clients by leveraging the internal algorithm with style, function, and compatibility in mind.

JC PENNEY CORPORATION

STYLE DIRECTOR | MAY 2013 - JULY 2014

ASSISTANT STYLE DIRECTOR | JULY 2011 - MAY 2013

Recruited for re-branding under CEO Ron Johnson; served as a decision maker in the creation of looks for men’s and children’s fashion for JCPenney marketing including mailed media, social media, commercials, advertising, PR look books, and JCP.COM.

NEIMAN MARCUS GROUP CREATIVE SERVICES
SENIOR STYLIST | MAY 2010 - JULY 2011 
STYLIST | MAY 2008 - MAY 2010
MERCHANDISE COORDINATOR | AUG 2007 - MAY 2008

Developed and managed in-house creative team including producers, stylists, and assistant stylists. Styled on set daily.

  • Brand Management: Directed and approved editorial styling and pinning of on set stylist for NeimanMarcus.com. Managed the casting of men and children for Neiman Marcus Online.

  • Collaboration: Partnered with buying offices and designer creative offices to maintain Neiman Marcus styling integrity while incorporating designer requests. Develop concepts for email and website campaigns with Art Directors and actualize concepts on set through styling and casting.

CONDÉ NAST PORTFOLIO
CREATIVE SERVICES COORDINATOR | JULY 2006 - AUG 2007

Launched Condé Nast Portfolio, the most expensive magazine launch in Condé Nast history with a budget of $125 million; partnered with Creative Services Director and Publisher to brainstorm ideas for promotional materials and partnerships with high-profile advertisers.

  • Content Planning: Copy edited and re-wrote promotional material.

  • Collaboration: Assisted art, merchandising, production, and events departments.

  • Administration: Managed promotional and advertising material distribution. Processed invoices and managed budgets for creative services department

D MAGAZINE 
MANAGING EDITOR SPECIAL INTEREST PUBLICATIONS | SEPT 2005 - JULY 2006
ASSISTANT EDITOR D HOME | JAN 2005 - JUNE 2005
EXECUTIVE EDITOR GOLD PAGES | JUNE 2005 - SEPT 2005 
PARADE OF HOMES PROJECT MANAGER| JAN 2005 - APRIL 2005 
INTERN D HOME | OCT 2004 - JAN 2005

  • Content Planning: Organized, supervised, and participated in the development of all copy submitted for publication; executed final approval on all editorial copy before sent to printer. Oversaw all editorial and design content of Special Interest Publications.

  • Collaboration: Partnered with editors and designers with the development of the editorial calendar.

  • Leadership: Managed fashion editor, assistant editor, freelance writers, and interns with an emphasis on quality control and staff development.

  • Administration:  Managed all budgets, invoices, contracts, and finances for six publications.

EDUCATION & AFFILIATIONS

  • Master Certificate Program • Heritage School of Interior Design, Dallas • Expected graduation of June 2025; upon graduation will be eligible to sit for the Residential Interior Design Qualifying Certification (RIDQC) exam                                                   Coursework: AutoCAD, Revit, SketchUp, Fundamentals of Interior Design, Kitchen & Bath Design, Commercial Design, Construction Basics, and Adobe Suite

  • Bachelor of Arts in Journalism, Minor in Film Studies • Southern Methodist University

  • Judge for the annual Gerald R. Ford Journalism Awards on Presidency

  • Executive Member of Dallas Fashion Group International 

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